The intermediate level, on the other hand, indicates supporting questions, which allow us to provide users with more information about the central topic.
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To concretely define the object of an infographic, it is advisable to answer a series of questions – which make up the following pyramid – that will help us define the field of action around which we can build our project.Īt the highest level of the pyramid, we find the main question that the infographic will have to answer. Therefore, let’s leave the choice of design, colours or tables to a later step. Nothing could be more wrong: the infographic is first of all a functional tool to communicate with and inform users on a certain topic. It happens very often that, before focusing on the topic we want to deepen or the goal we’d like to achieve, we focus mainly on the look we want to give to our infographic. Define the central topic and the objectives So, let’s see 5 steps to structure an infographic and some useful tools to create them. 3 useful tools for creating an infographicĪs for what industry experts think, statistics show that 49% of creators consider visual content very important for their content marketing strategy and 32% of marketers consider it the winning form of content for their business.Īs for the results we can obtain through infographics, statistics show that companies register a 12% increase in traffic to their site after publishing an infographic and that infographics tend to receive 3 times more shares than any other type of social media content.Structure the design elements of your infographic
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We should therefore strive to create content that does not simplify information, but that helps to understand and interpret the information correctly.īefore delving into how to create a captivating infographic for our marketing and communication strategy, let’s see some statistics in support of what we have written so far, in order to really understand the effectiveness of this tool. Following this practice today would instead create infographics that present superficial information. This practice derives mainly from how they were used in the past in mathematical-scientific dissemination. This leaves room for another important observation: infographics are often mistakenly treated as a tool to simplify information. According to Alberto Cairo, professor of infographics and information visualization at the School of Communication at the University of Miami and the University of North Carolina, the main objectives of an infographic are, in fact, to present information and allow users to explore such information. Instead, within today’s media landscape – in which we are submerged by a continuous flow of information and data, often difficult to interpret – infographics have assumed an increasingly powerful role also as a web marketing tool, as the visual component allows us to create a more attractive communication and to convey a message in a simpler and more pleasant way. They were mainly used in newspapers, scientific journals, essays and school textbooks. In the beginning, infographics were conceived as a tool to support mathematicians, statisticians and computer scientists that needed to simplify the processes of developing and communicating abstract information.
Among the most used visual content today there are infographics. This is why marketing and communication strategies that exploit the visual component are able to increase user engagement – keeping them glued to the screen for a long time – and awareness, thus achieving better results. As a matter of fact, about 50% of our brain is involved in visual processing and 70% of our sensory receptors are placed in the eyes. In this article you can find out why infographics are a powerful and effective communication and marketing tool and why you should use them to improve your performance.īy nature, human beings tend to understand and interpret information better when presented within a visual format. Created to convey valuable information in an engaging visual format, they are able to engage with readers and grab their attention within seconds. Nowadays, the most effective contents in terms of marketing and communication are the visual ones, including infographics.
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